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Volume VI October 2015

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Factors Affecting Online Shopping Behavior of Consumers: A study of Tri City (Mohali, Chandigarh and Panchkula)
AUTHOR Dr. Satinder Pal Singh, Ms Bhawna
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Interactive Banking with Digital Marketing –A future that depends on better use of Business Brilliance
AUTHOR Ms.Deep Jain, Ms. Harpreet Kaur
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Improving Online Customer Relationships by Adoption of New E-CRM Practices Powered by Cloud Based Services
AUTHOR Ms.Deepali Arora
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A Study Analysing the Perception of Youngsters in Making Purchase Decision of Bikes or Scooters In And Around Landran Near Mohali
AUTHOR Dr. Col Tajammul Hoda
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Challenges and Strategies of Rural Marketing in India
AUTHOR Dr.Harish Kumari
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Social Media and Hotel Classification System
AUTHOR Mr.Tahir Sufi, Ms. Gurmeet Kaur
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Impact of E-business on Retail in India
AUTHOR Ms.Mehek Gulati
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Industry Analysis and Outlook: E-Commerce
AUTHOR Mr.Priyam Gandhi
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Green Marketing: Consumer's Attitude Towards Eco-Friendly Products
AUTHOR Ms.Rubinreet Kaur
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NAME Using Geographical Information System Techniques for Finding Appropriate Location for Opening up a New Retail Site
AUTHOR Mr.Harpreet Rai
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Role of Management Support Systems in Marketing Decision Making
AUTHOR Ms.Sukhmani Sandhu, Ms.Yuvika Singh
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Green Marketing Initiatives in India
AUTHOR Mr.Tanuj Sharma
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Ways of Effective Internal Communication
AUTHOR Ms.Vriti Sharma
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Sustainable Development Through Green Marketing- Opportunities and Challenges
AUTHOR Ms Yuvika Singh, Ms Neeru Jaswal
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A Case Study on Verka Products Demand Analysis of Consumer Perception Towards the Products of Verka
AUTHOR Mr.Parveen Singla, Dr. Rajinder Kumar Uppal
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Ten-Year Growth Analysis of New Private Sector Banks in the Indian Banking Industry
AUTHOR Mr.Parveen Singla, Dr.Rajinder Kumar Uppal
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Rising Trends of Online Shopping In India
AUTHOR Ms.Aishwarya Goyal
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Marketing of Higher Education Services in India: AN Evaluation
AUTHOR Mr.Anmol Sharma, Mr.Goutam Vij, Mr.Yadwinder Singh
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E-commerce and Online Consumer Behavior in India: A Literature Review
AUTHOR Dr Sunanya Khurana, Ms Baljinder Kaur
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Non Performing Assets: A Comparative Study of Public, Private and Foreign Banks
AUTHOR Mr.Dinesh Tandon, Dr. Harpreet Singh
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MICE Segment: Poised for Growth in India
AUTHOR Dr. Aarti Mahendru
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The Emergence of Digital Marketing on Public Relations
AUTHOR Ms.Geetika Sukheja
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Application of Advertising Models On Human Thought Processes
AUTHOR Ms.Jasminal Kaur, Ms.Manisha Cheema Aujla
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Online Advertising Effectiveness in Service Sector : A Literature Review and Conceptual Framework
AUTHOR Mr.Vikramjit Singh
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Factors Underlying the Objective Setting for use of Sport Sponsorship as a Tool of Marketing
AUTHOR Mr.Gurpartap Singh
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Determinants Affecting Indian Textile Exports: A Review
AUTHOR Mr.Manoj Sharma ,Mr.Rahul Dhiman
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Selling Life Insurance in New Era of Digitalisation: A Study in Indian Prospective
AUTHOR Ms.Neha Singh
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Green Banking: Need of the Hour
AUTHOR Ms.Richa Shelly
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Green Manufacturing - Save Resources & Money
AUTHOR Ms.Sangeeta
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Contribution of Modern Technology for Human Welfare
AUTHOR Dr.Lalit Singla,Mr.Sourish Singla
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Application of Knowledge Management in Education Sector : A Conceptual Framework
AUTHOR Dr. Satinder pal Singh, Ms.Hartesh Pannu, Ms.Shobhna Gupta
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