Volume VIII January 2016

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IMC: An Effective Tool To Electrify The Consumer Behavior
AUTHOR Aishwarya Goyal
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Rural Marketing In India: Strategies And Issues Ahead
AUTHOR Anmol Sharma ,Dr Ramna Singla
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Growing Prospects of Indian E-Retail Sector
AUTHOR Dr. Rita, Anupreet Kaur
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E-Commerce: A Study On Web Based Supply Chain Management
AUTHOR Dr Anupama
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Role of Information Technology In Supply Chain Management
AUTHOR Reetakshi Sharma,Devinder Kaur
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Store Image, Service Quality And Store Loyalty In Indian Food Grocery Retailing - A Comparison Of Department Stores And Grocery Retailing - A Comparison Of Department Stores And Discount Stores
AUTHOR Dr. Monica Bedi
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A Study On Rationality Of Consumer Buying Behaviour And Deception – With Special Reference To Tricity- Mohali, Chandigarh And Panchkula
AUTHOR Geetanjali Arora Dr. Punam Agarwal
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Growing and Changing Trends in Consumer Behaviour
AUTHOR Deepak,Harneet
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Green Marketing
AUTHOR Dr. Harkirtan Kaur
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A Study On Quality Of Work Life Of Street Vendors Of Khanna
AUTHOR Harpreet Kaur, Sanpreet Kaur
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Consumer Socialization Of Children :A Study Of Major Influence Factors
AUTHOR Dr. Sunayna Khurana, Kanupriya Dang
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Green Marketing In India: A Review Of Literature
AUTHOR Kavita Kumara
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Green Marketing: Golden Goose or Lame Duck
AUTHOR Khushdil Chhabra
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Consumer-Driven Trends in Online Retail
AUTHOR Kriti Avasthi ,Simran Jewandah
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Marketing Ethical Issues In Banking Industry
AUTHOR Dr. Sunayna ,Manjit Kour
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Role of Information Technology in Strengthening the Business/ Marketing Activities
AUTHOR Kanika Verma , Mehek Gulati
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A study of Domestic and Global Demand and Supply of Gold
AUTHOR Nikeeta Gupta
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A Literature Review on Training & Development and Qwl– Impact on Marketing Professionals
AUTHOR Pallavi Pahuja ,Parinita Malhotra
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Role of Branding in SMEs and their challenges in India
AUTHOR Poonam Bassi
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Reliance Jio (A pack of services): Impact on Indian telecom market
AUTHOR Dr. Pankaj Sharma ,Dr. Tapen Gupta
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Online Marketing Communication
AUTHOR Enu Sambyal ,Taranpreet Kaur
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Factors Affecting On-line Shopping Behaviour of Consumers
AUTHOR Dr Uma Narang
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Impact of Innovation and Technology in the Changing role of Marketing in past few Years-A Conceptual Framework
AUTHOR Yuvika Singh
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Changing Marketing Environment And Consumer Attributes In India
AUTHOR Bharti Gandhi
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Factors Affecting Customer Satisfaction in Textile Industry: A Study of Vardhman Group
AUTHOR Dr. Satinder Pal Singh ,Nonis Jhamb,Bhawna Aggarwal
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Digital Wallet: A handy Solution in the wake of Demonetisation
AUTHOR Mehak Jain,Dr. Ravi Singla
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Innovation in Rural Marketing in Indian Corporate Sector
AUTHOR Vishal Sharma
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Green Marketing in India –An Overview
AUTHOR Ravinder Kaur
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Online Consumer Behaviour Models:A Literature Review
AUTHOR Dr Sunanya Khurana, Baljinder Kaur
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Gender awareness towards green Products
AUTHOR Dr. Sunanya Khurana, Manisha Aujla
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Factors Affecting Growth of Organised Retailing In India- Challenges And Opportunities
AUTHOR Neeru Jaswal,Shobhna Gupta
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Branding and Marketing Challenges in context of Indian Financial Service Industry
AUTHOR Charu Mehan, Dr. Geetika Sharma
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Digital Marketing: A Super-Key for Business Promotion
AUTHOR Jyoti Monga, Sandeep Kumar
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Co-branding: An ideal marriage or a recipe for disaster!!
AUTHOR Manisha Aujla, Jasminal Kaur
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Individual And Organisational Factors Affecting Talent Management Strategy
AUTHOR Neeru Jaswal , Jasmine Kaur
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