Dr. Monika Gupta Vashisht is currently serving as Associate Professor, Chandigarh Business School of Administration, Chandigarh Group of Colleges, Landran-Mohali and has previously served with corporates NILKAMAL GROUP, AMARTEX INDUSTRIES LTD and others for more than 4 years. She has earned Ph.D degree in Management from Maharishi Markandeshwar University, Mullana-Ambala. She is also UGC-NET qualified in Management. She has overall 18 years of academic and corporate experience. Her areas of interest are Marketing Management, Service Marketing, Retail Marketing, Advertising Management, Consumer Behaviour, Strategic Management and Principles and Practices of Management. She has written 21 research papers and 6 book reviews in International and National Journals and Conference Proceedings. She has also organized National Conferences. She is ‘Circulation Editor’ of UGC listed International Journal ‘Biz and Bytes’ (Print ISSN: 2320-897X & E-ISSN: 0976-0458). She also remained ‘Editor’ of UGC listed International Journal ‘GGGI Management Review’ (ISSN 2249-4103). She is also ‘Associate Editor’ of Newletter ‘Reflectionz’. She has ‘Lifetime Membership’ of ‘The Society for Management Education’ (TSME), Kurukshetra since 2012. Besides, she is coordinating various departmental activities of high responsibility.

Dr. Shart Sood, is currently working as Head of Department, BBA Chandigarh Business School of Administration, Chandigarh Group of Colleges, Landran-Mohali and has previously worked with Nucon Technologies Ludhiana as PPC Executive. He has Earned Ph.D (management) in 2013. He has blend of 08 years of Academic and Industrial experience. His core profile in industry was production, planning and control. His areas of interest are Marketing, Strategic Management, CRM and HRD. He is very active on social learning website (slideshare.net) with a strong base of more than 3 lakh online readers. He has contributed 05 Research Papers in International and National Journals and has actively participated in University sponsored Faculty Development Programmes, Seminars & Conferences. He is life time member of Economic Growth and Research Association.