About us

DMRC has been set up with a vision to become most preferred market research and consulting services offering unique solutions for business problems of enterprises in competing with existing market or establishing a new market. Our core competency is to combine unique abilities of data collection, analytical skills, and industry expertise to support decision making of our clients. We also possess knowledge and skills in data coding, tabulation, cleansing, mining and data management. Our areas of specialization include market opportunity assessment, competitive analysis, distribution channel, entry strategy and providing inputs for new product development. These marketing and business skills allow us to tap a rich seam of insights and offer valuable marketing advice to our clients. DMRC is equipped to handle research activities related to Focus Group discussion, In-depth interviews, Executive depth interviews, On-line studies, Surveys, Advertising test, Market potential, Attitude, Usage and belief measurement studies, Market share & Competitive product studies, Product Concept Name & Pack test, Price sensitivity test, Observation studies, Consumer satisfaction studies, Dealer satisfaction studies, and Industrial/B2B research.

Department of Market Research & Consulting

Our clients include various diversified industries like FMCG, Consumer Durables, Logistics, Automobile, Engineering, IT & Communication, Media Broadcasting & Advertising Agencies, Healthcare, Pharmaceutical, Hospitality, Real Estate & infrastructure. We provide genuine research work at competitive cost which helps our clients to track their markets, understand consumer mindset, address specific business queries and drive profitable growth.

Our Team

We have a dedicated team having more than a decade of professional expertise in industry, academics, research and training. Every team member is selected with utmost care and scrutiny with and a deep insight. We have engineers and management professionals as key members of the research and analysis team along with experienced statisticians to provide analytical back up to everyone in the department. We have active involvement from students and faculty members related to their respective areas of expertise in a way that each one merges into a specialized team. We also have strategic tie-ups with external agencies, NGOs and industry expert to join us time to time.

Service Quality

Quality and timely service is our main objective. We have adopted best of practices, methodologies tried and tested on the international front ensuring perfection in job accomplishment. We utilize our in-depth market knowledge with comprehensive research work to provide right solutions to our customers. We give prime emphasis to R & D that helps in building a cohesive professional group covering a wide spectrum of industrial practices. Committed to timely and efficient execution of assignments, we focus on the significance of excellent human capital to produce sustained growth and profits round the year.

We offer our services in the following areas.

  • Analyzing Market Potential.
  • Market Segmentation.
  • Brand Assessment.
  • Customer Loyalty.
  • Consumer Behavior.
  • Distribution Gap Analysis.


Landran, Mohali - 140407 ( Punjab );
Tel: 01723984200( Extension: 303, 425 )
Fax: 01723984207
Email: deanresearch.cbsa@cgc.edu.in