1. Expert Detail
• Name: Mr.Sebastiaan Boussauw
• Designation : Lecturer
• Organization: UCLL, Belgium
2. Brief details of the event highlights: The Department of International Affairs organized a workshop on Business Education and Sustainable Development on 3rd January, 2020. The workshop was conducted by Mr. Sebastiaan Boussauw.
3. Response of the audience: The session was very informative and interactive.
4. Faculty Coordinator Name & Email ID: Ms Parinita Malhotra; parinita.cbs@cgc.edu.in
5. Number of participants: 30 + Faculty members
6. Learning Outcomes: The session was very informative and relevant. Mr. Boussauw discussed about the concept of Marketing and Consumer Behavior vis-a-vis sustainability and its significance for businesses that want to keep or attract consumers with mindsets toward the environment, social issues, and economic growth.
