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Workshop Digital Marketing and Innovation

Expert Detail
Name: Mr. Dinesh Thakur
Designation : Managing Director
Organization: Kreativantech

Brief details of the event: This workshop was to provide an insight about latest advancements in the sphere of the digital marketing and to keep students embraced with the basics, use and the practical aspects of the technology advancing at the global level.

Response of the audience: Students gained in depth knowledge.

Faculty Coordinator Name:
Dr. Ravi Kumar Sharma
Email ID: ravi.4523@cgc.edu.in

Number of participants:
Students: – 99
Faculty: – 05

Learning Outcomes: The workshop was about the current prevalent marker trends for budding computer graduates and placement oriented. They also stressed on the high demand of the digital marketing in the present progressive world. Students were also guided.

PO1: Apart from expertise in respective fields, a MCA student is imbibed with realization of Digital Marketing, a website allows you to find new markets and trade globally for only a small investment and properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

PSO1: The student understands the basic concepts in Digital Marketing and can apply them in the real world. He/she is also updated with the recent trends in the subject. The student also builds a sound base for various post graduate courses in Digital Marketing and related fields.

This event helps in attaining PO1 and PSO1.

Expert Narration: Speaker emphatically stressed on the need of learning and acquiring the techniques and practices of the digital world. It was an interactive session where students actively posed questions and enquired curiously about the usage of the languages and digital marketing trends.