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BBA Department Talk on Role of Innovation in Firms

Expert Details:
Name:Dr. Aishwarya Goyal
Designation: Associate Professor, BBA Dept., CBSA, CGC, Landran

Brief details of the event: BBA Department, organized a talk on “Role of innovation in firms”. The main aim of this talk was to impart greater awareness about the importance of Innovation for the advancement of society as it solves various social problems and enhances society’s capacity to function better.
Response of the audience: The students actively participated and gathered information about why Innovation is one of the most important concerns of each organization and its role in the development and coordination of the market is inalienable. They became aware about what the various types of innovation are and how these can be implemented. Students enjoyed the session and were keen to look forward for further sessions like this.
Faculty Coordinator Name & Email ID: Dr. Aishwarya Goyal, aishwarya.4747@cgc.edu.in
Number of participants (student & Faculty) : 90
Learning Outcomes:
To provide information regarding concept of innovation.
To provide knowledge regarding why innovation is important.
To provide knowledge about various types of innovation.