Digital Marketing Workshop (with Ecell IIM Kolkata)
Name: Mr. Ujjwal Chugh
1.Brief details of the event highlights: The workshop was on Digital Marketing basics and advanced concepts. Participants were given focus on the practice of digital marketing. The workshop tailored to the needs of marketing professionals, across both consumer and business markets. It was also useful for professionals in other functional areas who need to adapt as their organizations digital marketing. Role of a digital marketing manager was briefed during the workshop highlighting factors responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
2.Response of the audience/ learning for the students: Students enjoyed the sessions both days. Overall rating of the expert was highest.
3.Faculty Coordinator Name & Email ID: Parinita Malhotra, firstname.lastname@example.org
4.Number of participants (student & Faculty) 129 Students +1 Faculty+ 13 Staff members from Marketing, Branding Department and Call centre team.
5.Learning Outcomes It will give a clear understanding of the building blocks that constitute digital marketing, and equip with the tools, the techniques and the knowledge to develop cohesive market strategies, and prepare and execute effective digital marketing campaigns.
6.Expert Narration: Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities. Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond-there’s a spectrum of tactics that fall under the umbrella of “digital marketing”. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.