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Industrial Visit to VardhmanAuro Textile, Baddi

1. Brief details of the Industry:
Vardhman Group is a leading producer of fabrics in India, contributing about 30% to the group’s revenue. It is one of the few vertically integrated fabric suppliers in India producing fabrics for different types of usage in the apparel segment serving large retailers in USA, Europe, Asia and more.

2. Brief details of the event highlights:
The MBA Department organized a one-day industrial visit at VardhmanAuro Textile, Baddi on 19th September 2019 for the MBA 1st semester students. Vardhman Group is one of the largest textile groups in India. Mr. Mukesh Bansal (Marketing Head) shared his experience with the students and answered all queries of the students. He shared the journey of the industry’s successful business model to the students, discussing how the marketing team works to enhance the business and they continuously engage with the customers to understand their requirements. They enjoy repeat business from existing customers on account of enduring relationships.

3. Response of the audience/ learning for the students
VardhmanAuro Textile visit was fruitful to the students. They experienced a rich learning experience by Mr.Mukesh Bansal (Marketing Head). They learned about the whole process of fabrics from grey fabric to delivery. The students also related the theoretical concepts with the work environment of the industry and how to work as a team with organization. This visit helped the students to bridge the gap between theoretical and practical knowledge.

4. Faculty Coordinator : Ms. Seema Saini (Assistant Professor)
5. Number of participants: (58 students & 1 Faculty)