TO BE A MARKETEER OR NOT
Name: Mr. Namr Kishore
Designation : Founder & Managing Director
Organization: Lynkube I Entromind, New Delhi
Mr. Namr Kishore, an expert in the field of business strategy development and team management, has an experience of more than 23 years. Mr Kishore has also conceptualized many Brand partnerships & IPs: Times Ascent, India’s best companies to work for, ET Young Leaders (B School edition), Ascent Engineering Mastermind, World HRD Congress, Dream Companies, Great Managers Award, Industry-Academia Partnership Events, etc. Also, he had worked for many reputed organisations like Manpower Group, Experis India, UK International Investments, Franklin Covey India, Max New York Life Insurance etc. at different job roles.
Brief details of the event: Chandigarh Business School of Administration conducted an interactive online session for students and faculties on “To Be a Marketeer or Not” on 7th June 2021. The session involved informative insights from the expert on the requisites of being a Marketer. The session widely justified the quote by Philip Kotler; that ‘Marketing takes a day to learn, unfortunately a lifetime to master’. He emphasized various aspects of marketing and also touched some key areas of Digital Marketing and Social Media Marketing. He also briefed our students about the reality of the business world with instances from his own experiences. This session created a positive imprint among the students about team management, marketing strategy development, and the marketing job profiles. At the end of the session, Mr Kishore answered all the queries of students, leaving behind a positive remark in their minds.
Response of the audience: The students learned insights of being a marketer. The session provided insights regarding the global changing scenario in the competitive world. The students were made aware of the kind of job roles and description that the industry might offer them as a fresher.
Faculty Coordinator Name & Email ID:
Ms Sonam Sharma; Sonam.firstname.lastname@example.org
Number of participants: Students – 300 & Faculty- 15
Learning Outcomes: The session focused on specialization in order to provide students with insights on being a marketeer or not. He also emphasized students regarding self-improvement and creating self-worth in the competitive market.
Learning Outcomes: Students gained in-depth knowledge regarding the Marketing domain. The session helped in attaining:
PO1: Business Environment and Domain Knowledge.
PO2: Critical thinking, Business Analysis and Innovative Solutions.
PO3: Effective Communication.
PSO1: Develop the students into effective leaders and administrators ready to face the challenges of the corporate world.